Thursday, January 13, 2011

Finally: Social Justice through Mobile Applications


Leading human rights agency International Justice Mission (IJM) and leading mobile application development firm Brushfire Media are announcing the launch of a first-of-its-kind mobile application that will connect users to the fight for justice around the world through functionality never before used in a mobile application.


IJM is a human rights organization that works in thirteen countries to secure justice for victims of slavery, sexual exploitation and other forms of violent oppression. This mobile application will deliver breaking news from IJM’s field offices – alerting users about successful rescue operations to free slaves, arrests of suspected perpetrators of violent crimes, convictions of traffickers and slave-owners and other real-time updates. The application – which will be offered as a free download – will also provide users with opportunities to support the work of investigation, rescue, victim aftercare and perpetrator accountability; equipping them with tools for advocacy within their own communities, educational resources on justice issues, opportunities to connect with others by forming groups within the application and much more.


Gabe Cooper, President of Brushfire Mobile, explains the significance of his firm’s collaboration with IJM: “Never before have people that care about a cause—like slavery and sex trafficking—been able to so intimately connect with the work through a mobile device. IJM’s breakthrough application helps people see and experience the impact of their support on the front lines, while offering creative ways to stay engaged in the justice movement.”


“Every night more than 27 million children, women and men around the world go to sleep without freedom,” says Amy Lucia, IJM Vice President of Global Communications. “Our new mobile application presents tangible ways for people to join IJM in the fight for justice—within a technology platform specially designed to help rapidly grow the movement to bring freedom to the world’s poorest and most vulnerable people. Everyone can do something to stop these crimes—it is our hope that millions of Americans will download this free application and interact regularly as a community of supporters.”


International Justice Mission is a human rights agency that brings rescue to victims of slavery, sexual exploitation and other forms of violent oppression. IJM lawyers, investigators and aftercare professionals work with local officials to secure immediate victim rescue and aftercare, to prosecute perpetrators and to ensure that public justice systems – police, courts, and laws – effectively protect the poor.

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